+65%
Engagement
Halo
Reworking a brand and building a website that grows with it.
Challenge
Give the brand a clear style the team can actually use
The visuals were all over the place. Every touchpoint looked like a different company, which made the whole thing feel smaller than it was. They needed something simple to hold onto as they grew.
Process
Build an identity that holds up without constant tweaking
Tightened the visuals, picked the elements worth keeping, and wrote clear guidelines so the team knows how to use them. No guesswork. No redesign every six months.
+45%
Sign-ups
+31%
Campaign saves
