Proces
Campaign Strategy: Defined target audience, campaign goals, and key messages. Developed a content calendar with a mix of educational posts, infographics, and call-to-action graphics.
Design Execution: Designed a series of visually compelling posts using a vibrant color palette inspired by ocean blues and greens. Created animated GIFs and short videos to highlight key facts and action steps.
Content Distribution: Scheduled posts across multiple platforms, using hashtags and engaging captions to increase reach and interaction.
Monitoring & Optimization: Monitored engagement metrics, adjusted content strategy based on performance, and responded to audience interactions to foster community involvement.
Outcome
The campaign resulted in a 60% increase in social media followers and a 200% increase in engagement, including shares and comments. It successfully raised over $10,000 for ocean cleanup initiatives through direct donations linked to the campaign.
